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Germany: Marijuana Becomes Legal

On February 23, 2024, the German Bundestag approved a law for the legalization of cannabis for recreational use, making Germany the third European country, after Malta and Luxembourg, to regulate the marijuana market. The new law, which will come into effect on April 1, 2024, will have a significant impact on the German market, with implications for consumers, businesses, and the government.

What the law entails:

The law allows adults over the age of 21 to possess up to 25 grams of cannabis for personal use and to grow up to three cannabis plants at home, provided they are not visible from public spaces. The sale of cannabis will be regulated by a licensing system similar to that for alcohol and tobacco, with authorized specialized shops, pharmacies, and cannabis clubs. The THC content will be limited to 15%, and the government will apply a consumption tax on cannabis similar to that on tobacco.

Market opportunities:

The legalization of cannabis in Germany presents a significant opportunity for the market. It is estimated that the value of the legal German cannabis market could reach €4 billion by 2028. The new law will open the doors to new companies operating in the cannabis sector, from cultivation to retail sales, and an increase in investments in the sector is expected from both German and foreign companies.

Impact on consumers:

Consumers of cannabis in Germany will have access to a safer and more controlled product, with a greater variety of cannabis-based products available, including flowers, oils, concentrates, and edibles. Legalization will reduce the black market and the risks associated with purchasing illegal cannabis.

Challenges and concerns:

The legalization of cannabis in Germany also presents some challenges and concerns, including market control to prevent criminalization, raising awareness among consumers about mental health risks and driving under the influence of drugs, and analyzing the social impact, particularly on young people.


The legalization of cannabis in Germany is a historic event with significant implications for the market, consumers, and the government. The new law represents an important opportunity for the German cannabis market, but it will require addressing challenges and concerns to ensure proper implementation and management.

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